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Campbell’s Just Did Something It Hasn’t Done in 128 Years — Changed the Color of Its Soup Can

The red can is iconic. The green one is new. And what’s inside might be worth switching for.

Campbell’s launched its new Protein Soup line yesterday, July 14 — one of only a few times in the brand’s 155-year history that it has departed from its classic red-and-white label. The new cans are dark green, easy to spot in the soup aisle, and contain something the original red cans have never offered: 20 grams of protein per can, built on a slow-simmered bone broth base with a lower sodium count than many comparable Campbell’s products.

The timing is smart. More than 71% of Americans are actively looking to add more protein to their diets. Campbell’s is answering with a pantry staple that requires no blender, no protein powder, and no prep beyond opening a can.

The Five Flavors

All five soups offer a hearty, almost stew-like consistency and a rich umami base note from the bone broth.

Homestyle Chicken & Rotini — Slow-simmered bone broth with white meat chicken, carrots, celery, navy beans, and pasta. The closest to a classic chicken noodle in format, with beans doing the heavy protein lifting alongside the chicken.

Italian-Style Wedding — Bone broth with meatballs, carrots, spinach, pasta, and navy beans. The only flavor with a red meat component, and the one most faithful to Campbell’s existing Italian Wedding lineup — just with significantly more protein and fiber.

Lemon Pepper Chicken — Bone broth with white meat chicken, carrots, chickpeas, rice, corn, celery, and kale. The standout of the five in early reviews — “bright pops of lemon and pepper coming through the otherwise rich ingredients.”

Southwest Black Bean — Bold Southwest-inspired flavor with bone broth, black beans, tomatoes, and bell pepper. The most plant-forward of the chicken-based flavors, with black beans as the primary protein source.

Mediterranean Lentil — Bone broth with lentils, tomatoes, carrots, red peppers, chickpeas, onions, and spinach. The only entirely legume-driven option and the highest-fiber of the five.

How Much Protein Is That, Really?

The comparison point that makes the most sense: a standard Campbell’s Chicken Noodle Soup contains roughly three grams of protein per serving. The Protein Soup line delivers 20 grams per can — nearly seven times more.

The soups also top out at 1,120 milligrams of sodium per can — as much as a third less than some comparable Campbell’s products. For a canned soup, that’s a meaningful reduction.

What Makes These Different from Other High-Protein Soups

The bone broth base is the primary driver. In swapping standard chicken stock for chicken bone broth, there is a notable umami bass note in every spoonful — familiar and not unwelcome for anyone who’s tried plain bone broth before. Legumes appear in all five flavors — navy beans, black beans, lentils, or chickpeas — contributing both protein and fiber alongside the broth. Fiber ranges from 5 to 13 grams per can depending on the flavor.

Where to Get Them

Campbell’s Protein Soups are available now on Amazon and rolling out to retailers nationwide, including Target and Walmart. A 16.1-ounce can retails for $3.19.

The Bottom Line

Campbell’s Protein Soups — five flavors, 20 grams of protein per can, bone broth base, green label — launched yesterday at Amazon and are rolling out to grocery stores nationwide now at $3.19 per can. If the Lemon Pepper Chicken is available near you, that’s the one reviewers say to try first.